We hope to see you at the next meeting of the Inventors’ Association of St. Louis — Thursday, December 7, 2017!

At this meeting, IASL is proud to host keynote speaker Rob Leuschke, a St. Louis-based and internationally-recognized graphic artist. In Rob’s in-depth presentation, he will explain the nuances of leveraging graphic design techniques to launch your brand and help bring your new product to market.


A strong branding strategy is one of the most important aspects to putting a positive public face behind your new product.

Find out what translates to success and what to avoid in a marketing strategy that introduces your product to the public. Rob has over 30 years of experience working with businesses large and small, including a number of new inventions unveiled to the public. Listen and watch as he discusses in a fun and dynamic way, the “Do’s and Don’ts” you’ll need to know with respect to the graphic design & branding of your intellectual property. Learn methods of invoking an emotional connection through the visual identity of your product.

Whether starting out the process of bringing a new invention to market, or continuing the promotion of your product, you WILL NOT want to miss miss this fun and educational presentation!

Please note that this meeting will be at a NEW LOCATION! See Details Below.


Rob is a graphic designer and internationally recognized typeface developer. For more than 30 years, he has been designing and creating branding and corporate identity for well known corporations like Anheuser-Busch, Hasbro, Enterprise Rent-A-Car, Microsoft, as well as developing work for dozens of other name brand products.

In 1997, Rob was commissioned to create the logo design for the Minnesota Wild NHL hockey franchise. He has taught workshops around the United States and England, including the International Calligraphy and Lettering Conference. Having created hundreds of typeface designs, Rob is the founder and CEO of the TypeSETit font foundry. It is likely you have seen his work, and not realized it!

This Meeting will be held at the St. Louis Public Library – Central West End / Schlafly Branch


Before and after the keynote presentation, we anticipate another productive meet-and-greet, in which the St. Louis Inventor community can meet with Rob Leuschke and the IASL Directors.

My fellow Directors — who consist of leaders from their respective fields of invention, manufacturing, intellectual property law, research, finance, engineering, and marketing — are always eager to lend an ear or offer advice whenever needed. Please do not hesitate to reach out at the meeting, if you feel that one or more Directors can be of assistance! You can read the biographies of our Directors HERE.

Also, we expect a sizable turnout for this meeting, so the offline discussions and networking opportunities networking should be extra-special.

Please Note! — This month’s meeting will be held at the St. Louis Public Library / Central West End “Schlafly” Branch! See below for details.

We hope to see you there!

Meeting Location:
St. Louis Public Library – Schlafly / Central West End Branch
Main Conference Room
225 North Euclid Ave
Saint Louis, MO 63110
(About 5 blocks from the Cambridge Innovation Center/Venture Café)

Thursday, December 7, 2017
5:30pm-6:00pm – Networking
6:00pm-7:00pm – Main Event Discussion led by Rob Leuschke
7:00pm-8:00pm – Meet & Greet with Rob Leuschke, Inventors, & Directors

The Library Has an Attached Parking Garage. Entrances on are located on Euclid Ave and York Ave.

Food & Beverage:
Not provided, but there are many outstanding restaurants nearby.

For Our Full Calendar of Events and Directions, Please visit our Calendar Page.

Jim Mimlitz

About Jim Mimlitz

Board of Directors, Vice-President at Inventors Association of Saint Louis. Missouri Licensed Professional Electrical Engineer @ Navionics Research Inc./SCADAmetrics.

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